Mirabilia
Brand Identity
2024

Mirabilia is an architecture studio and leading developer in Buenos Aires, with over 700,000m² built. As Mirabilia expanded, a challenge arose: its visual identity didn't fully capture its values and current essence. The Rebranding Project aims to revitalize and update Mirabilia's image, ensuring it faithfully reflects the company's evolution and current values.

The visual identity proposal focuses on building upon the existing identity, maintaining key elements while striving for a simpler, modern, and digitally updated visual identity.

The redesign of the isologo is a fundamental step in this evolution. The original star is replaced by a four-pointed star, symbolizing the four founding partners and the four fundamental pillars of Mirabilia. This change carries a profound meaning, strengthening the brand's identity and connection with its business foundation.

In communications, images of people looking forward are incorporated, humanizing the brand and conveying the idea of more accessible homes. The Rebranding Project positions Mirabilia to shine in the architectural landscape, reflecting its evolution and commitment to excellence.

The project received the Hiiibrand Design Award – Gold Medal (Professional Branding Competition) and was also recognized with the Good Design Seal for the custom typeface Mirabilia Sans.

Typography

The new logo features a typography named "Mirabilia Sans," designed with simple forms and volumes, reflecting the studio's distinctive architectural proposal. This typography, crafted by Fer Cozzi, adds sophistication and cohesion to Mirabilia's visual identity.

As Mirabilia continued its expansion, the need to address a challenge became apparent: its visual identity did not fully reflect its values and current essence. The Rebranding Project aims to rejuvenate and modernize Mirabilia's image, ensuring that it faithfully mirrors the company’s evolution and current values.

Wayfinding

As part of the brand strategy, we structured the names of the different developments within a consistent brand architecture. In addition, we developed the signage system for the buildings, creating a comprehensive wayfinding program with custom icons and overseeing its full implementation.

Credits

Client: Mirabilia
Agency: Santiago & Nicolás
Art and Creative Direction: Nicolás Smud

Brand

Brand Design: Nicolás Smud

Strategic Guidelines: María Quinzio

Isologo and Logotype: Fer Cozzi

Iconography: Juan Casal

Graphic Design: Nicolás Smud, Delfina López Davio, Francia Vallasciani

Brand Animation: Andrés Gatti
UX/UI: Emil Iosipescu
IT: Mati Agency

Typography
Mirabilia Sans by Fer Cozzi

Photos

Mirabilia Golf – Javier Agustín Rojas

Mirabilia 851 – Iván Breyter

Stationery – Ph: Mariana Pardal, Art: Pato Katz

Awards
Hiiibrand Design Award – Gold Medal in the Professional Branding Competition

Sello Buen Diseño – Mirabilia Sans

Special thanks
Gustavo Esses, Ariel Naistat, Marcelo Cappiello, Javier Sbaraglia