The term Yeite comes from the lunfardo del rio de la plata and has multiple meanings, such as: ingenious solution / skillfully improvised / the ability to solve an issue.
For the creation of the brand we worked on this concept on the morphology of the capitular "Y" and we generated a dynamic visual system that was developed in the different communication pieces.
Brand identity Nicolás Smud - Santiago y Nicolás
Photography @javieragustinrojas / @JoacoCarabajales
