El Yeite is a furniture design and production studio.

The term Yeite comes from the lunfardo del rio de la plata and has multiple meanings, such as: ingenious solution / skillfully improvised / the ability to solve an issue.

For the creation of the brand we worked on this concept on the morphology of the capitular "Y" and we generated a dynamic visual system that was developed in the different communication pieces.

Brand identity Nicolás Smud - Santiago y Nicolás
Photography @javieragustinrojas / @JoacoCarabajales

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