F1 Academy + Away: Racing suit and car livery design

Away + F1 Academy
2025

For Away’s presence in F1 Academy, we designed a car livery and race suit that translate the brand’s identity into movement. Using the geometry of the Away logo as a starting point, we created a directional pattern that stretches, repeats, and changes scale across the car’s aerodynamic surfaces.

A vivid color transition, from red and magenta to deep violet, reinforces the sense of acceleration and transforms the livery as the car moves around the track.

The same visual language was extended to the race suit, connecting the driver and the car through one cohesive identity built for motion.

Credits

Client: Away
Agency: Combo
Art and Creative Direction: Nicolás Smud
Producer: Moshe Araujo

Animation: Maxi Vera

A vivid color transition, from red and magenta to deep violet, reinforces the sense of acceleration and transforms the livery as the car moves around the track.

The same visual language was extended to the race suit, connecting the driver and the car through one cohesive identity built for motion.

Credits

Client: Away
Agency: Combo
Art and Creative Direction: Nicolás Smud
Producer: Moshe Araujo
Animation: Maxi Vera